Beauty, as a health category, plays an important role in taking care of oneself," Neirynckas notes. He believes that in 2023 we will see an increasing focus on products that fuse beauty and health (think emotional, hormonal or sexual wellness), clinical skincare products that focus on the microbiome and hormones, as well as personalised vitamins and nutritional supplements". Lisa Payne, Head of Beauty at trend forecasters Stylus, agrees that dietary supplements will become intertwined with beauty and confirms that "the dietary supplement and beauty industries are converging as consumers embrace inner well-being
This 'wellness first - beauty first' approach also means that the appearance of healthy and fresh complexions will be in vogue, says Ms Payne. "Consumers will be looking for glossy formulas and youthful sun-kissed pigments to keep their complexions healthy and vibrant
The gut, known as our 'second brain', has been at the heart of the wellness movement for the past few years, so we can expect to see more focus on brain health in 2023. Given our cognitive, sensory, social and emotional, behavioural and motor functions, more and more brands will focus on neuroscience in wellness to improve our quality of life.
Take Noon Nootropic Drops, developed by neuroscientists, infused with nootropic herbs, adaptogens and CBD to strengthen the mind. Their aim is to reconnect the body and the mind so that the limited time we have for necessary self-care is of higher quality. We hope that, as the conversations about beauty, body and mind converge even more, the number of products dedicated to the various pillars of brain health will increase.
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